Homeowners are now seeking houses that are unique from those around them. They want homes that match their lifestyles. To that end, personalized design has completely transformed the building industry. Why Cookie-Cutter Houses Lost Their Appeal Subdivisions used to make sense. Builders could construct fifty identical houses quickly and efficiently. Buyers got affordable homes that worked well enough. Everyone seemed happy with the arrangement. Then something changed. People started working from home and needed real offices, not just spare bedrooms with desks shoved in corners. Families discovered they actually liked cooking together and wanted kitchens built for multiple chefs. Pet...